Via Scoop.it - Online Communities and Social Networks
Twitter is expected to grow its advertising revenue at a very healthy clip, though it’s still just a drop in the bucket compared to social networking market leader Facebook. Twitter will bring in $139.5 million in global ad revenues in 2011, according to a new forecast from eMarketer, up 210 percent from just $45 million in 2010. While extremely healthy growth, that’s still just over 3 percent of the $3.8 billion eMarketer expects Facebook to bring in worldwide this year. Twitter is still very much in its ad infancy, and eMarketer says strong growth will continue in the near future. The firm predicts the company will grow global ad revenue 86 percent to $259.9 million in 2012, and then 54 percent to $399.5 million in 2013. This year 96 percent of Twitter’s ad revenue will come from the U.S., but as other countries get involved that number will fall to 90 percent next year and 88 percent in 2013. In the study, eMarketer principal analyst Debra Aho Williamson notes that Twitter’s Promoted Products ad platform has been successful in the U.S., and that marketers have seen solid engagement rates that are in some cases better than those on Facebook.
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